BY DANIEL DA SILVA LAY

3 Principles That Guide Successful Business People

Whether we take the time to think about it or not, we all have principles that guide the way we live and conduct our business. I’ve met some great business people and have noticed a pattern among those that are successful. So I’ve come to the conclusion that there are at least 3 principles that...


BY DANIEL DA SILVA LAY

7 Ways to be Happier

Whether happiness is an emotion or a state of mind, I know one thing’s for sure… It beats being unhappy. I’ve come across people who are unhappy about their life, their income, their job, even the weather. So I decided to write about some of the things that I do to stay happy. Here are 7 ways to...


BY DANIEL DA SILVA LAY

How to Create Habitual Routines to Boost Productivity

Forming habitual routines boosts productivity. By creating positive habits, you spend less time making decisions about doing stuff. One of the benefits of this is that something can become so ingrained that it makes you highly proficient and doesn’t use up a lot of mental energy. Take for...


BY DANIEL DA SILVA LAY

A Memory Hack for Remembering Someone’s Name

With all the busy-ness these days it’s easy to get distracted and to forget someone’s name. Sometimes it even happens a few moments after you’ve just met them! So I wanted to share with you a neat little technique that I’ve been using to improve my ability to remember someone’s name. But...


BY DANIEL DA SILVA LAY

How to Validate Your Product or Service and Pre-Sell

Pre-selling allows you to somewhat guarantee the success of a product before you launch because customers are paying for the development. It’s an approach that can be done quite well with crowdfunding sites like Indiegogo.com and Kickstarter.com The interesting thing is that people naturally...


BY DANIEL DA SILVA LAY

6 Ways to Sustain Positive Emotions

Time is an emotion. What do I mean by that? Let’s say today was Monday and I presented you with plane tickets, all expenses paid for to go on an amazing holiday to the location of your choice. However, you had to complete everything by Thursday so that you could jet set on Friday. What is the...


BY DANIEL DA SILVA LAY

How to Turn Blog Readers into Customers

Blogging is a great way to become an influencer and thought leader in your industry. For some businesses it’s also a great way to get new customers. Here are some of the basics on how: Know your audience This will help you to determine the topics that you write about, your writing style and...


BY DANIEL DA SILVA LAY

Why it's So Important to Start Thinking About Your Legacy Now

Legacy is a really important subject to think about and if you’ve never taken the time to think about the end game, this is something that I want to challenge you to do today. Here are some questions to get you started...


BY DANIEL DA SILVA LAY

Your Big Why

There seems to be this grand idea floating around that if you’re an entrepreneur you can simply start a tech company like Facebook, “go public” and then become an overnight billionaire success. Allow me to be real for a moment with zero intention of being negative and just say that this sort of...


BY DANIEL DA SILVA LAY

5 Tips For Video Marketing Beginners

Video marketing is a great way for you to separate yourself from everyone else and yet so few people are willing to try it. With so many marketing messages bombarding our emails and social media every day, customers are hungry for authenticity… They’re waiting for someone who they can resonate...


BY DANIEL DA SILVA LAY

Working on Your Business

Working on your business is very different from working in your business and it’s a really important concept to get your head around if you want to build a successful company. From what I’ve observed, most business owners get caught up working in their business. They’re doing sales, managing...

BY DANIEL DA SILVA LAY

7 Marketing Mistakes to Avoid

I’ve been getting asked a lot of questions about marketing lately, so I’ve put together a list of marketing mistakes that I frequently come across. Hopefully this will help you avoid having to learn these ones the hard way… 7 Marketing Mistakes to Avoid: Our target market is everyone. Trying to...


BY DANIEL DA SILVA LAY

Just in Time Learning

One of the traits of successful entrepreneurs is that they don’t stop learning. Imagine if you set yourself the task of learning one new thing every day. By the end of the year you would have learned 365 new things. The thing with learning though is that when you set yourself a list of learning...


BY DANIEL DA SILVA LAY

How to Get More Clients and Win in a Competitive Industry

There are plenty of industries that are saturated with products and services but that doesn’t mean that you can’t be successful in that industry. The secret to winning in a competitive industry is to find a...


BY DANIEL DA SILVA LAY

Why You Should Always do A/B Testing

A/B testing, also referred to as split testing, is where you compare two or more versions of something to see which one performs better. So for example: Buy one get one free, half price or 50% off. Which one do you think would give you the best response? They all mean the same thing but...


BY DANIEL DA SILVA LAY

10 Simple Ways to Overcome Stress

Stress is part of everyday life and very common in the world of business and entrepreneurship. It’s usually associated with a negative tag but did you know that stress has some benefits as well? According to researchers, stress boosts brain power. It’s designed to help us respond to a...


BY DANIEL DA SILVA LAY

Hashtags to Boost Your Brand on Social Media

Hashtags are a popular way to tag and categorise content. It’s also a great way to make your content more discoverable to other people. Therefore, knowing how to use hashtags is important to your success on social media. One of the tools that I like to use is: RiteTag.com Ritetag assists in...


BY DANIEL DA SILVA LAY

5 Things You Need to Know About Content Marketing

With digital marketing becoming more and more essential to your business, there’s been a lot of hype around content marketing. I often get asked whether this is something that all businesses should be doing and the short answer is that content marketing is only one of many marketing strategies...


BY DANIEL DA SILVA LAY

5 Tips to Get You Started with Social Media

I get asked a lot whether businesses should have a Facebook page and if they need to allocate time to creating posts and being social. My thoughts on this, are that social media is simply just another platform to get your message out there. Like radio or television, you need to decide whether...


BY DANIEL DA SILVA LAY

The Foundations

The foundations are one of the most important parts of your business and yet so many entrepreneurs don’t spend enough time building strong ones. The foundations that I’m talking about can be summed up by these 4 questions: What do you stand for? These are your values, your vision and your...


BY DANIEL DA SILVA LAY

Goals That Are Smart

You’ve probably heard time and time again that people who set goals are more likely to reach them than if they didn’t set a goal to begin with. I’d like to challenge you today to go one step further… “People who write down their goals are 80% more likely to achieve them.” The science behind...


BY DANIEL DA SILVA LAY

How to Overcome the Fear of Failure

Firstly, know that the world needs you. When you don’t apply your gifting and you don’t chase after your dreams, you’re not only doing a major disservice to yourself, but you’re doing a major disservice to the world. To overcome fear we need to look at things through a different lens or from...