BY DANIEL DA SILVA LAY

You’ve probably heard time and time again that people who set goals are more likely to reach them than if they didn’t set a goal to begin with. I’d like to challenge you today to go one step further…

“People who write down their goals are 80% more likely to achieve them.”

The science behind this is that writing down your goals sends a message to your subconscious telling it that, these goals are more important than your other ones because you’ve made the extra effort to write them out. Your brain then gives it a high priority and you’ll find that you tend to focus on your written goals more and have a much higher chance of achieving them.

But there’s a way to make your goals smart and that’s what I want to share with you today.

Smart goals are based on the acronym SMART.

S - Specific
Your goals needs to be specific. For instance, “I want to generate $100,000 in revenue” or “I want to generate $1m in revenue”. It shouldn’t be something general like, “I want to make lots of money”.
The benefit of having a specific goal is that you can then break it up into mini-goals and design a roadmap to get there.
So if your goal is to make $100,000, you might break it down into 4 mini-goals and work out how you’re going to get to $25,000 first.

M - Measurable
If your goal doesn’t use numbers, you can use a date. The more specific and measurable your goal is, the better. For instance, “I want to generate $100,000 in revenue by the end of this quarter”.

A - Achievable
I’ve heard that the higher you set your goals the better. Aiming for $200,000 and falling short by a little bit is still better than aiming for $100,000 and stopping there. However there comes a point where your goal becomes un-attainable and we need to keep it realistic.
Wanting to generate $1bn in revenue by the end of the week would not be attainable for most people.

R - Relevant
Setting specific and measurable goals are great but they also need to matter.
This is where you need to ask yourself, “Why does it even matter?” “Is it worthwhile?” “Is it the right time?”

T - Time-bound
Goals also need to be time bound.
Without a deadline, there’s less commitment to reach your goal because it can be put off until later. Setting deadlines for your mini-goals, which is your goal split up into bite sized chunks, can also take away some of the overwhelm and anxiety of wanting to know, “How do I achieve this?” and “What do I do next?”

Pro tip:
If you want to go into beast-mode with this and take it up another level, make yourself accountable by sharing your goals with someone. There’s nothing like telling people what you’re going to do and then having to deliver on it. That sort of thing will really push you and motivate you to succeed.