BY DANIEL DA SILVA LAY

Hashtags are a popular way to tag and categorise content. It’s also a great way to make your content more discoverable to other people.

Therefore, knowing how to use hashtags is important to your success on social media.

One of the tools that I like to use is: RiteTag.com

Ritetag assists in keeping up to date with the top trending hashtags. It’s all about being relevant, which is why you want to monitor what’s trending right now for your industry.

Another tip is to make sure that your hashtags are specific. The more specific you are, the more relevant you will be to your target audience.

Keep in mind that your hashtags don’t need to mention your brand, they just need to make a connection with your brand by using a hashtag that represents what you’re about and what you stand for.

So if you were a builder, you could hashtag something like #builderslife instead of the name of your company.

Another thing that you might want to do before you use a hashtag that you’re a bit unsure about, is to double check what people are using that hashtag for so that you remain relevant.

Once again RiteTag is perfect for this and even provides samples of what’s been tagged already.

On the topic of hashtags, here are some tips on what not to do…

Don’t use more than 3 hashtags in a post. Sometimes it can come across looking like spam.

Don’t try and be too clever with your hashtags. You want to use a tag that people will naturally search for so that they can find you.

For example:

#QueenslandFootballLovers might be relevant but hardly anyone is going to search for that.

#QLDFootball would be better.

And finally, don’t hashtag everything.

Not everything that you produce is going to fit into a category so if your post isn’t going to add any value to the wider community, it would be better to leave the hashtag off.